Entrust
I personally redesigned the hero experience for Entrust, transforming a cluttered, legacy interface into a high-clarity conversion engine. My focus was on executing a visual system that establishes immediate institutional authority, moving the brand away from technical friction and toward a seamless, trust-based user journey.
The Complexity Barrier.
In my analysis of the original design, I identified significant 'Technical Friction' where the dark, data-heavy layout obscured the core value proposition. I recognized that for enterprise decision-makers, this visual complexity creates a 'Trust Gap,' making the platform feel like a difficult-to-manage legacy tool rather than a modern security partner.
Strategy: Designing for Institutional Authority.
I personally executed a high-clarity Light Mode architecture to communicate stability and transparency—core requirements in the cybersecurity sector.
